Netflix Partners with Microsoft for Ad-Supported Subscription Plan

July 15, 2022

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Netflix, one of the biggest streaming platforms, has partnered with Microsoft for its first-ever ad-supported subscription plan. Netflix chose Microsoft as its global advertising technology and sales partner. Its first ad-supported plan is expected to be rolled out in the fourth quarter of 2022, which means later this year.

As per Netflix’s statement, it is going to introduce a new plan based on advertisements:

Ad-free Basic
Standard
Premium plans

Netflix confirmed the news of its partnership with Microsoft through a blog post. Chief Operating Officer and Chief Product Officer, Greg Peters, said that Microsoft has continued to prove its ability to support Netflix for all its advertising needs. Additionally, Microsoft has provided the flexibility to innovate over time on both the sales and technology sides.

Why this ad-supported plan?

The declaration of bringing out an advert-supported plan came after the employer noticed a surprising downfall in the wide variety of subscribers inside the last sector. And with this new plan, netflix is ready to deliver a less expensive subscription plan. The less expensive plan will attract greater new customers. So, this plan will paintings as a commercial enterprise approach.

How will this ad-supported plan help Netflix in earning money?

Netflix has plenty of statistics to without difficulty promote classified ads. This is as it has a near approximately 222 million consumer-base across the world. Along, partnering with microsoft will help netflix to expand gear and income. And this less expensive plan will bring more new subscribers from diverse areas and nations.

As of now, netflix’s maximum affordable plan is priced around rs 149 in step with month. This one is a cell plan that best runs in 480p video pleasant. The subscribers of this plan can simplest view collection and movies on their smartphones and tablets. Additionally, the plan only has one screen usage. Some reports additionally endorse that netflix changed into negotiating with entertainment companies to put some advertisements into indicates that were not created via them.